【数据报告】Introduction of 2008 China DTT Industry Report
2010-01-11 17:03:00来源：DVBCN数字电视中文网 热度:
Release Institution: R&T Research of Radio&Television Information (R&TI), SARFT
Issue date: March 2008
Words:120,000 Page: 168 Chapter: 11
Tables and charts: 78
Price: Print: ￥7800 Electronic: ￥8800 English: $3000
This report is co-composed by the professional research institution—R&TI Reseach, SARFT and its cooperation partner GL Research.
The report is based on large amount of survey and research; full and accurate research data as well as actual situation of CATV operators in the whole country is the main supporting point of it.
This report takes questionnaire as the major survey method, and combines many other methods including telephone interview, in-depth interview, field survey. Concerning the using of research data, we cite them in related parts according to the main structure of the report.
In June 2006, China DTT standard was finally promulgated and was announced to be impulsively executed in August 2008. However, the objective law cannot be replaced by any subjective desire. Till the end of December 2007, the number of DTT terminal only reached 300,000, although there were already 200 million terrestrial analog TV subscribers in China, which left large development space for DTT. For detailed reasons please refer to the in-depth research and analysis. Also based on first-hand research data, this report comprehensively analyzes China DTT status, discusses related policies on DTT and forecasts the DTT development trends. It especially introduces all kinds of standards, industry policies, industry chain, operation model and development status and trends of DTT.
Release Institution: R&T Research of Radio&Television Information (R&TI), SARFT
Issue date: March 2008
Words:120,000 Page: 168 Chapter: 11
Tables and charts: 78
Price: Print: ￥7800 Electronic: ￥8800 English: $3000
Table of Content
Chapter 1 Basic conclusion and suggestion
1.1 Basic conclusion
1.2 Suggestion to DTT operators
1.3 Suggestion to chip companies
1.4 Suggestion to equipment manufacturers
1.5 Suggestion to investment institutions
1.6 Suggestion to content providers
Chapter 2 China DTT profile
11.1 Definition and categories of DTT
2.2 China terrestrial TV development history
2.3 China terrestrial TV development status
2.4 DTV policy environment and planning in China broadcasting industry
2.4.1 “The 11th five-year planning” and 2010 planning
2.4.2 SARFT’s strong promotion on China DTT development
2.4.3 Simultaneous development of China cable, terrestrial and satellite
2.5 DTT policy and planning by China Industry and Informitization Ministry
2.6 DTT’s position in China DTV industry
2.7 China DTT policy trends
2.7.1 Policy on broadcast and operation
2.7.2 Content resource faces a new round of integration
2.7.3 Related policies and regulations are in urgent need of execution
2.7.4 Operation license regulation
2.7.5 Opera[FS:Page]tion application and approval procedures
Chapter 3 Profile of global DTT development
11.1 Profile of global DTV development
3.2 Analysis of global DTT development feature
3.3 DTT development in America
3.4 DTT development in Britain
3.5 DTT development in Korea
3.6 DTT development in Japan
3.7 Analysis of global DTV feature and the inlightment
Chapter 4 China DTT technology standard and others
11.1 DTT related standards
4.1.1 Channel transmission standard
4.1.2 Information source coding standard
4.1.3 Supporting system standard
4.1.4 Service system standard
4.2 Feature of China DTV technology standard
4.3 DTT companion standard development
4.3.1 Companion standard development
4.3.2 GB test process
4.4 DTT spectrum planning made by broadcasting industry
Chapter 5 DTT industry chain structure and status
11.1 Industry chain structure
5.2 DTT operators
5.3 Chip company
5.4 Equipment provider
5.5 Technology provider
5.6 Content provider
5.7 Content integrator
5.8 Advertisement operator
5.9 Relation between all links of the industry chain and profit distribution
Chapter 6 DTT fixed reception development
11.1 Operators’ adoption of technology and standards
9.1.1 Selection of the original technology model and standard
6.1.2 Operators’ view of current technology system
6.1.3 Operators’ selection of equipment
6.2 Cases study of fixed reception
6.2.1 Hong Kong
6.2.2 Beijing
6.2.3 Shanghai
6.2.4 Chongming Island
6.2.5 Baiquan and Zhaodong
Chapter 7 Development of DTT on automobile
11.1 Operators’ adoption of technology and standards
9.1.1 Selection of current technology model and standards
7.1.2 Operators’ view of current technology system
7.1.3 Operators’ selection of equipment
7.2 Operation of DTT mobile reception
7.2.1 Business model
7.2.2 Program content
7.2.3 Channels number
7.2.4 Broadcast plan
7.2.5 Service operation
7.2.6 Revenue
7.3 Cases study of mobile reception
7.3.1 Beijing
7.3.2 Shanghai
7.3.3 Chongqing
7.3.4 Nanjing
7.3.5 Shenzhen
Chapter 8 DTT chip company
11.1 GB chip
9.1.1 Legend Silicon
8.1.2 Shanghai HDIC
8.1.3 Hangzhou NationalChip
8.1.4 Shanghai Fudan Micronano Electronics Co., Ltd
8.1.5 Maxscend Technologies Inc.
8.1.6 Others
8.2 DVB-T chip
8.2.1 ST
8.2.2 NXP
8.2.3 Montage Technology (Shanghai) Co., Ltd
8.2.4 Hangzhou NationalChip
8.2.5 Others
8.3 Information source decoding chip
8.3.1 MPEG decoding chip
8.3.2 AVS decoding chip
Chapter 9 China DTT related equipment manufacturers
11.1 Application of launching equipment
9.1.1 Technology development feature of launching equipment
9.1.2 Launching equipment market size
9.1.3 Competition in launching equipment market
9.1.4 Major launching equipment manufacturers
9.2 Receeiving equipment provision
9.2.1 Technology development feature of terrestrial STB
9.2.2 Terrestrial STB mark[FS:Page]et size
9.2.3 Competition in terrestrial STB market
9.2.4 Major terrestrial STB manufacturers
9.2.5 ITV technology development feature
9.2.6 ITV market size
9.2.7 Competition in iTV market
9.2.8 Major iTV manufacturers
Chapter 10 Analysis of DTT investment opportunity
11.1 Investment opportunity in chip market
10.2 Investment opportunity in terminal equipment (STB) market
10.3 Investment opportunity in terminal equipment (iTV) market
10.4 Investment risk in China DTT market and circumvention meatures
10.4.1 Policy risk and circumvention
10.4.2 Market risk and circumvention
10.4.3 Operation risk and circumvention
Chapter 11 China DTT development forecast
11.1 China DTT development trends
11.2 China DTT development forecast
11.2.1 Influencing factors
11.2.2 DTT development forecast
11.2.3 Terrestrial HDTV development forecast
11.2.4 Forecast of mobile reception terminal (STB on automobile) development
11.2.5 Forecast of fixed reception terminal (common STB and iTV) development
11.2.6 Forecast of fixed reception terminal (iTV) development
Issue date: March 2008
Words:120,000 Page: 168 Chapter: 11
Tables and charts: 78
Price: Print: ￥7800 Electronic: ￥8800 English: $3000
This report is co-composed by the professional research institution—R&TI Reseach, SARFT and its cooperation partner GL Research.
The report is based on large amount of survey and research; full and accurate research data as well as actual situation of CATV operators in the whole country is the main supporting point of it.
This report takes questionnaire as the major survey method, and combines many other methods including telephone interview, in-depth interview, field survey. Concerning the using of research data, we cite them in related parts according to the main structure of the report.
In June 2006, China DTT standard was finally promulgated and was announced to be impulsively executed in August 2008. However, the objective law cannot be replaced by any subjective desire. Till the end of December 2007, the number of DTT terminal only reached 300,000, although there were already 200 million terrestrial analog TV subscribers in China, which left large development space for DTT. For detailed reasons please refer to the in-depth research and analysis. Also based on first-hand research data, this report comprehensively analyzes China DTT status, discusses related policies on DTT and forecasts the DTT development trends. It especially introduces all kinds of standards, industry policies, industry chain, operation model and development status and trends of DTT.
Release Institution: R&T Research of Radio&Television Information (R&TI), SARFT
Issue date: March 2008
Words:120,000 Page: 168 Chapter: 11
Tables and charts: 78
Price: Print: ￥7800 Electronic: ￥8800 English: $3000
Table of Content
Chapter 1 Basic conclusion and suggestion
1.1 Basic conclusion
1.2 Suggestion to DTT operators
1.3 Suggestion to chip companies
1.4 Suggestion to equipment manufacturers
1.5 Suggestion to investment institutions
1.6 Suggestion to content providers
Chapter 2 China DTT profile
11.1 Definition and categories of DTT
2.2 China terrestrial TV development history
2.3 China terrestrial TV development status
2.4 DTV policy environment and planning in China broadcasting industry
2.4.1 “The 11th five-year planning” and 2010 planning
2.4.2 SARFT’s strong promotion on China DTT development
2.4.3 Simultaneous development of China cable, terrestrial and satellite
2.5 DTT policy and planning by China Industry and Informitization Ministry
2.6 DTT’s position in China DTV industry
2.7 China DTT policy trends
2.7.1 Policy on broadcast and operation
2.7.2 Content resource faces a new round of integration
2.7.3 Related policies and regulations are in urgent need of execution
2.7.4 Operation license regulation
2.7.5 Opera[FS:Page]tion application and approval procedures
Chapter 3 Profile of global DTT development
11.1 Profile of global DTV development
3.2 Analysis of global DTT development feature
3.3 DTT development in America
3.4 DTT development in Britain
3.5 DTT development in Korea
3.6 DTT development in Japan
3.7 Analysis of global DTV feature and the inlightment
Chapter 4 China DTT technology standard and others
11.1 DTT related standards
4.1.1 Channel transmission standard
4.1.2 Information source coding standard
4.1.3 Supporting system standard
4.1.4 Service system standard
4.2 Feature of China DTV technology standard
4.3 DTT companion standard development
4.3.1 Companion standard development
4.3.2 GB test process
4.4 DTT spectrum planning made by broadcasting industry
Chapter 5 DTT industry chain structure and status
11.1 Industry chain structure
5.2 DTT operators
5.3 Chip company
5.4 Equipment provider
5.5 Technology provider
5.6 Content provider
5.7 Content integrator
5.8 Advertisement operator
5.9 Relation between all links of the industry chain and profit distribution
Chapter 6 DTT fixed reception development
11.1 Operators’ adoption of technology and standards
9.1.1 Selection of the original technology model and standard
6.1.2 Operators’ view of current technology system
6.1.3 Operators’ selection of equipment
6.2 Cases study of fixed reception
6.2.1 Hong Kong
6.2.2 Beijing
6.2.3 Shanghai
6.2.4 Chongming Island
6.2.5 Baiquan and Zhaodong
Chapter 7 Development of DTT on automobile
11.1 Operators’ adoption of technology and standards
9.1.1 Selection of current technology model and standards
7.1.2 Operators’ view of current technology system
7.1.3 Operators’ selection of equipment
7.2 Operation of DTT mobile reception
7.2.1 Business model
7.2.2 Program content
7.2.3 Channels number
7.2.4 Broadcast plan
7.2.5 Service operation
7.2.6 Revenue
7.3 Cases study of mobile reception
7.3.1 Beijing
7.3.2 Shanghai
7.3.3 Chongqing
7.3.4 Nanjing
7.3.5 Shenzhen
Chapter 8 DTT chip company
11.1 GB chip
9.1.1 Legend Silicon
8.1.2 Shanghai HDIC
8.1.3 Hangzhou NationalChip
8.1.4 Shanghai Fudan Micronano Electronics Co., Ltd
8.1.5 Maxscend Technologies Inc.
8.1.6 Others
8.2 DVB-T chip
8.2.1 ST
8.2.2 NXP
8.2.3 Montage Technology (Shanghai) Co., Ltd
8.2.4 Hangzhou NationalChip
8.2.5 Others
8.3 Information source decoding chip
8.3.1 MPEG decoding chip
8.3.2 AVS decoding chip
Chapter 9 China DTT related equipment manufacturers
11.1 Application of launching equipment
9.1.1 Technology development feature of launching equipment
9.1.2 Launching equipment market size
9.1.3 Competition in launching equipment market
9.1.4 Major launching equipment manufacturers
9.2 Receeiving equipment provision
9.2.1 Technology development feature of terrestrial STB
9.2.2 Terrestrial STB mark[FS:Page]et size
9.2.3 Competition in terrestrial STB market
9.2.4 Major terrestrial STB manufacturers
9.2.5 ITV technology development feature
9.2.6 ITV market size
9.2.7 Competition in iTV market
9.2.8 Major iTV manufacturers
Chapter 10 Analysis of DTT investment opportunity
11.1 Investment opportunity in chip market
10.2 Investment opportunity in terminal equipment (STB) market
10.3 Investment opportunity in terminal equipment (iTV) market
10.4 Investment risk in China DTT market and circumvention meatures
10.4.1 Policy risk and circumvention
10.4.2 Market risk and circumvention
10.4.3 Operation risk and circumvention
Chapter 11 China DTT development forecast
11.1 China DTT development trends
11.2 China DTT development forecast
11.2.1 Influencing factors
11.2.2 DTT development forecast
11.2.3 Terrestrial HDTV development forecast
11.2.4 Forecast of mobile reception terminal (STB on automobile) development
11.2.5 Forecast of fixed reception terminal (common STB and iTV) development
11.2.6 Forecast of fixed reception terminal (iTV) development
下一篇：【数据报告】 Introduction of 2008 China CATV Industry Report上一篇：【数据报告】China Cable Television Market Assessment and Forecast to 2012
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