无线分流:对于虚商来讲意味着什么？
无线分流使移动用户可以利用免费无线热点来收发数据。
对于虚商来说，数据利润会减少，但这又增加了宽带需求来保证网速并且用户会很满意。那么这到底意味着啥呢？
首先，先回顾下历史。相对来讲，近期智能设备的快速普及充分利用了无线网络，而不是蜂窝数据传输服务，这对手机用户来说是非常现实和可行的选择。用户对于WiFi兴趣的增加导致移动网络运营商也开始担心潜在的重大收入损失。虚商很担心如果用户主要选择无线网络而不是蜂窝数据接入移动APP，流量套餐收入将会大量减少，并且现在互联网通话越来越流行，通话服务的收入也已经有点危险了。
最终，多家运营商通过在智能设备上禁用无线努力使WiFi难以使用，甚至要求设备制造商在他们的设备上连同无线广播一同排除。采取这种限制WiFi策略的移动运营商，认为这样做会迫使用户继续使用移动电话服务,甚至让他们升级到费用更高的数据资费套餐，从而为运营商带来更多的利润。
最终发生的也是有趣。随着数据使用持续增长突飞猛进，带宽利用趋于紧张。现在移动运营商面临着构建网络容量增加需要的大量资本支出费用，因为网速下降的话，用户体验就会非常不好。
一些快速计算显示，鼓励用户不使用数据而是使用WiFi网络，而不是大量增加网络容量，这样成本是便宜的。即使这样，移动运营商会丧失一些主要收入。
WiFi Offloading: What does it mean to an MVNO?
WiFi offloading enables mobile subscribers to utilize free WiFi hotspots to send and receive data.
For MVNOs that can mean reduced data revenues — but it also eases bandwidth demand to keep speeds up and subscribers happy. So what does it all mean?
First, a little history. The relatively recent and rapid proliferation of smart devices made the use of wireless networks instead of cellular service for data transmission a very real and viable option for mobile subscribers. Increased subscriber interest in a WiFi option caused an increased mobile network operator concern about potentially significant revenue losses. MNOs feared that if subscribers opted primarily for WiFi instead of cell service to access all their mobile apps and data, data plan revenue would take a hit, and with growing VoIP popularity even voice traffic could be at risk.
As a result, many MNOs worked hard to make WiFi a difficult-to-use option by disabling WiFi functionality on mobile devices or requesting that device manufacturers exclude WiFi radios in their devices altogether. MNOs pursuing this kind of restrictive WiFi strategy did so under the assumption that it would force subscribers to keep using cellular service and even cause them to upgrade to higher data rate plans, generating more revenue for the carrier.
What ended up happening was interesting. As data usage continued to grow in leaps and bounds, bandwidth availability tightened. MNOs were now faced with the substantial CAPEX expense of building out increased network capacity as speeds dropped and the subscriber experience become less-than-satisfying.
Some quick figuring revealed that it would be far less expensive to encourage subscribers to offload their data usage to WiFi networks instead of adding cellular network capacity even if the MNO did lose some top-line revenue.
责任编辑：葛梦洁
